Not having a mobile optimized experience for your customers today is simply not an option. Why? Because customers are on their mobile phones 24/7 and it is critical a business is able to connect with them there or risk losing business to their competition. These days, everyone uses their phone to access news, current events..
Experts in the industry are suddenly throwing around the term “mobile app revolution”, saying that the unprecedented explosion of the mobile app market is comparable to the industrial revolution. It seems mind-boggling, but it’s true. The numbers don’t lie. Nearly 103 billion apps were downloaded last year, which was up by 59% from the previous..
When you think of Cheerleading Gyms, you rarely think of a person messing around on a mobile device, but the trends are undeniable: mobile activity is increasing every day, and this includes those with kids enrolled in cheerleading gyms. For that reason, modern cheerleading gyms are “going mobile” at a rapid pace, by creating mobile..
According to recent data from Branding Brand regarding Thanksgiving and Black Friday sales, about a third of all e-commerce traffic over the holiday came from smartphones. While this may not sound like a lot, the year-over-year gains are what we found most striking. Smartphone sales are skyrocketing, and are on pace to dominate the market..
Make new friends, but keep the old, right? For businesses, this means increasing customer loyalty. Loyal customers are the key to long-term success, and the more you have, the more you know your business is on the right track. So, what’s a great strategy for increasing loyalty and deepening the bonds with your customers? An..
Here in our blog, we often report that mobile is strongly trending upward, but a recent study by the Mobile Marketing Association references some figures that have even us surprised. Mobile marketing currently contributes about $140 billion to the U.S. economy. The MMA projects that this figure will now grow to about $400 billion by..
Many small business owners worry that their lack of technical expertise will hold back their company app. It is indeed possible, however, to create popular, useful apps even if you’re not a tech company. Now, the companies below are admittedly huge brands with access to big budgets. Their apps undoubtedly were built with the help..
You may have heard recently about the increasing importance of mobile tech strategies for small businesses. Tremendous opportunities are indeed available, but knowing how to take advantage of them is another matter entirely. Indeed, few small business owners are familiar with mobile app development, deployment, and management, or the benefits thereof. You have enough to..
Can you remember your first mobile web experience? That is, the first time you tried to launch a browser on a mobile device? As you stared at a blank screen, and watched a progress bar slowly tick its way forward, only to be stopped about halfway across, your impression was probably something like this: “This..
A recent post by the app consulting and analysis company Flurry revealed that the monthly number of people using apps now exceeds the number of people using desktops and laptops. Each month, roughly 224 million people now use apps, as opposed to 221 million people that use desktops and laptops. It’s interesting to compare these..